What to wear,
and why.

Wedding guestSmart and celebratory, but never competing with the groom.Read the guide → Job interviewOne step smarter than the people who work there, and nothing that distracts.Read the guide → Date nightLooks like you made an effort, not like you're going to a meeting.Read the guide → Christmas partyFestive and smart, without looking like you're in fancy dress.Read the guide → New Year's EveFor most people the smartest night of the year: dress one step up.Read the guide → Corporate eventLook like you take it seriously, without looking like you're off to court.Read the guide → Smart eveningSharper than daytime, relaxed enough to enjoy yourself.Read the guide → City breakComfortable for walking all day, still put together in a café or bar.Read the guide →

Smart casualRelaxed but clearly put together. The most common dress code, and the most confusing.Read the guide → Black tieEvening formal: the most formal most men ever need.Read the guide → Business casualOffice-smart without the full suit.Read the guide → CocktailSmart evening: a step below black tie.Read the guide → Lounge suitA proper suit and tie.Read the guide →